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A Technique for Producing Ideas by James Young

A Technique for Producing Ideas James Young ebook
Page: 64
Format: pdf
Publisher: McGraw-Hill
ISBN: 0071410945, 9780071410946

Well, according to James Webb Young in his book 'A Technique for Producing Ideas', first published in the 1940s: “An idea is nothing more nor less than a new combination of old elements.”. Product Description A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. This classic book lays out, as you might expect, a technique for producing ideas. He is a predecessor of Draper Daniels, the real person on whom Don Draper is based. €�an idea is nothing more of less than a new combination of old elements”. In 1939 James Webb Young, an advertising executive created the “Technique for Producing Ideas.” While this list may be older than anyone reading this blog, the concepts are not only still relevant…they actually work. A.Technique.for.Producing.Ideas.pdf. James Webb Young, the legendary advertising man wrote a great book – A Technique for Producing Ideas in 1960, which is a classic even today. Young is known by many as the father of modern advertising (don't hate him). A Technique for Producing Ideas. Let's stick to creative Process. Therein, James Webb Young writes of the techniques he uses for producing 'ideas'.